Advanced System Care – Help Keep Scammers Away by Cleaning and Secureing Your PC Effectively and Keeping it that Way


The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that have been brought to our attention and the impact of the Alert system over the last 12 months.

Consumers can report scam ads appearing in paid-for spaces online to us via our online form. We assess reports within 24 hours, enabling us to quickly and effectively alert platforms to in-scope scam ads so that they can promptly remove them, suspend the advertisers’ accounts and stop similar ads appearing in future.

Scams trends

  • Scams featuring celebrities continue to dominate, most often appearing in ads for cryptocurrency, investments and keto slimming gummies. These scams usually involve landing pages featuring fake news stories, including fake celebrity endorsements
  • We have recently seen a number of paid-for scam ads featuring fake video footage – ‘deepfakes’ – of celebrities endorsing cryptocurrency and trading apps. These have included ads featuring ‘Elon Musk’ and ‘Martin Lewis’
  • Following the recent collapse of retailer Wilko, scam websites offering huge discounts on the company’s products popped up. We saw paid-for ads linking to these appearing in large numbers on some platforms
  • Earlier in the year, ads for ‘mini-heaters were a particular concern, as consumers sought to keep heating bills down in the face of the cost-of-living crisis – some were outright scams and others made misleading claims. We will be monitoring for any reemergence of these ads this winter

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In order to display an accurate search, most news articles are listed in Multiple categories. Search Engines just don’t understand why Duplicate content in some cases is necessary.

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