Shoppers are being warned to be extra sceptical of bargains in the lead-up to Christmas with retail and charity scams on the rise.

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One in four people admitted to being targeted last festive season and of those, 37 per cent said the scam came from social media, according to research from cybersafety product Norton.

Three in five Australians are worried about falling victim to cybercrime this festive season, with more than half expressing concerns about AI shopping scams, the poll found.

READ MORE: Black Friday warning as dupe sites fool shoppers

Norton managing director Mark Gorrie told retail scams were getting more prevalent every year, especially in the lead-up to Christmas when people’s “concerns and desires” were preyed on.

Gorrie said the rising cost of living was increasing scammers’ success as people were shopping around for the best deals.

READ MORE: Aussie banks to introduce name-checking technology to combat scams

“We start to see fake retail sites, fake classified listings, just offers too good to be true,” he said.

“So whether it was smartphones or gaming consoles… there wasn’t a lot of supply and so that’s where we start to see fake listings.

“People jump on it thinking, ‘Great I’m going to be able to secure this gift’, but it was a fake.”

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