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An Australian millionaire and a couple who lost their entire $220,000 superannuation are warning anyone who uses a phone to watch out for a particularly sneaky scam.

Scammers are increasingly using artificial intelligence to con hardworking Australians with one of the country’s leading businessmen urging the government to do more to protect the vulnerable.

After years of unwillingly being the face of many scams broadcast on social media platforms, Dick Smith is again warning Australians that they are more likely than ever to fall victim as scammers are using deep fake videos to make their false advertising more realistic.

Deep fake AI is a type of artificial intelligence used to create convincing but fake photos and videos — with anyone potentially becoming a target.

Dick Smith's likeness has been used to con thousands of people into putting their money into investment scams. Photo: A Current Affair

Dick Smith’s likeness has been used to con thousands of people into putting their money into investment scams.

Social media platforms are the most common place people will come across these scams. Picture: NCA NewsWire / Nicholas Eagar

Social media platforms are the most common place people will come across these scams.

Scammers have begun to use videos of Mr Smith to create their own likeness, one that they can get to say whatever they want.

The millionaire himself was even tricked by one of these videos.

“I’m incredibly angry because when I first saw it I thought it was really me, I thought they’d done an interview somewhere that I’d forgotten about but then I realised no it wasn’t,” he told A Current Affair.

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