Solar panels can save you money, but not if you get sucked in by a dishonest sales pitch. Here are some tips for navigating the sales process with confidence.


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Making a big purchase can be a nervy experience. But unlike a car or even a house — things you likely interact with every day — solar panels are a big-ticket item that might feel foreign to most people.

Shopping for solar panels without a clear understanding of the industry, technology, regulations and incentives puts you on the back foot in conversations with salespeople who may be promising too much. If you’re looking to go solar, whether to lower your energy bill or reduce your reliance on climate-warming fossil fuels, a bit of education can go a long way to getting you a good deal.

Experts anticipate solar installations will increase by 21% each year on average from 2023 onward. While much of that will be utility-scale installations, expanded incentives from the Inflation Reduction Act could have homeowners adopting more solar, too. That means more people could be navigating an unfamiliar industry full of unfamiliar companies to save money on energy.


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One high-profile case of the danger happened in the Detroit area, where customers claimed Pink Solar, then called PowerHome Solar and now bankrupt, made promises its solar panels couldn’t deliver. It sold expensive solar panels that generated far less energy than promised. Though that isn’t proof solar panel scams are widespread (customer satisfaction data isn’t widely available), dishonesty happens.

Instead of avoiding going solar altogether, empower yourself with knowledge. Here’s how to identify seven signs of a bad solar deal.

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